Big entertainment news yesterday was that a Netflix series got nominated for a handful of Emmys. This marks the first time a series only available on the Net that was nominated for such that honour.
I'd say a much larger story was the fact the top rated cable program of the year, The Walking Dead, was pretty much shut out.
Lots of people are saying that cable TV is for dinosaurs, and this proves it.
I completely disagree. House of Cards was apparently made hoping it would be shown on HBO but they declined so they went to Netflix. There are countless stories of networks turning down, what ended up being, very successful series'. I see this as no different.
Netflix is a cool service, it pretty much killed your local video store. But cable TV will be a much more difficult giant to slay. Other than a handful of movies and these original shows everything on Netflix is at least a year old if not older.
Studies show that only about 15% of Canadians have actually "cut the cord" meaning they only pay for internet and don't subscribe to cable of any kind. Of course young people lead this trend but I argue this is a decision based on finances, not the convenience and choice internet viewing provides.
Netflix has produced a grand total of four seasons of original programming to date. I know it's early but how much will an $8/month subscriber model go in created original content? I guess we'll see. The $8 is one thing but an watching a series on Neflix takes up a fair bit of bandwidth.
The main challenge with cable TV, and it's nothing new, is people who steal content. They wait until the next day to download on a bittorrent. Many of my friends do it because the $21/month for TMN/HBO just isn't worth it. I personally find great value in TMN/HBO. This Saturday Zero Dark Thirty is finally coming to TMN. That's less than 6 months after being in the theatres. On Sunday I can watch True Blood and The Newsroom. I can watch those shows in full HD and onDemand after it's first broadcast.
That's far more convenient than downloading a bittorrent streaming it to my Xbox and watching it in lower resolution. It's a matter of cost though. That's the question surrounding Television, not the internet. If people are unwilling to pay cable companies who therefore pay channels who pay content providers, great shows won't be produced.
Other than Sports and Reality TV, OTA Network rarely show critically acclaimed programming anymore because advertising is it's only source of revenue. At least with cable you have people that actually subscribe to watch the channels.
Just wanted to get that off my chest. Pundits who think these Emmy Nominations really mean anything are being sensationalist.
Thoughts?