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Canadaland #138 - How Justin Won


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Hi all -

Since Canadaland doesn't have comment threads - we invite people to comment on Canadaland episodes here at MLW.

This week's episode examines the marketing campaign that sold Justin Trudeau to Canadians. Susan Delacourt talks about how the Blue Jays, focus groups, and the mainstream media influenced the campaign.

http://canadalandshow.com/podcast/how-justin-won

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Wrong MLW forum area...please move topic to "Federal Politics".

media influence... new media influence... 'Media and Broadcasting' forum - seems about right, yes?

did that wascally so-called "Media Party" scourge do in Harper Conservatives? I would think this the perfect thread for those so holding on to the vestiges of Harper to let er rip - to really zero in on how that dastardly liberalMedia Party did its bestworst! No more drive-by one-liners slamming CBC, no more subtle references to the Rebel Commander's favoured target. We did a prior MLW thread on the "Media Party", but not focused on Justin Trudeau, the election and the azz-whoopin' Harper took! Time to put a concerted effort forward and really document the unfairness of it all! Oh wait... concerted effort... sorry, carry on!

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That was a great episode. Interesting how so many pieces had to fall into place for him. The long campaign biting Harper in the ass, the positive differentiation from Harper and Mulcair, the excellent use of timely data, the ads luckily purchased during what turned out to be a massively viewed surge by the Jays, Mulcair's drop in Quebec which then quickly made JT the viable un-Harper candidate.

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