A certain brand of Yogurt is innovation?
There's an old documentary about Wal-Mart where people would go to their home offices in Arkansas and basically beg to be one of their vendors. Entrepreneurship is a high-risk game and Loblaws is, by no means, the only game in town. Perhaps she was asking too much to sell her product, the video doesn't say.
I feel sympathetic to this lady's business problems but to equate her business spat with her husband's health issues is kind of inappropriate if you ask me.