That's because, as we've discussed before, the main thrust of the men's rights movement as we know it is not men's rights, but anti-feminist/anti-woman (as the death threats, bomb threats, doxxing etc experienced by people like Anita Sarkesian show).
Maybe if all the prominent MRAs weren't gross turds (and I'd include Warren "date rape is exciting" Farrrell in there), these issues would get more traction, but it's kinda hard to see past dumb ish like the claim we live in a "highly gynocentric society," which is clearly false given your other statements on the nature of social gender roles (such as "gender roles are such that only women can have problems and men need to 'man up', 'grow balls' and never complain about issues facing them.")