Reg Volk

Unit volume may still be going up, but profits are going down. I was in the Ford dealership the other day and a Ford Lightning F150 that was going for $130k Cdn two years ago is now going for $86k. Ford is blowing out their EV truck units because no one wants them, and will be transitioning back to ICE as soon as possible. Ford is Losing More and More Money With EV Business - The Car Guide (guideautoweb.com)