If we looked at the cost vs the benefits, there would clearly be higher benefits. Sophie has done charity work for women and children which includes raising awareness of bulimia, anorexia etc which are life threatening issues. If it means paying an assistant to help her raise awareness wtf is the problem. The next victim could be anyone's son or daughter. The fact is, she is in high demand and can offer tremendous awareness of these charities. We should be grateful that she is so popular and in demand.