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Posted

It appears that Microsoft will be buying LinkedIn. How are they going to use the data they acquire for competitive advantage? While the obvious access to a half a billion potential customer names is fine, it will also give them great insight into the organizational structure of their customers and competitors. While many sales professionals and organizations invest months and years getting to know each customer, Microsoft now will have intelligence on almost every major customer on the planet. Will this distort the playing field and give them and their partners a huge opportunity to capture business?

Posted (edited)

Microsoft apparently tried to buy SalesForce before buying LinkedIn.

Linked in is different in that it's more of a business's-based social networking. Microsoft will obviously use the medium to increase market-share of its product.

The unfortunate part (for SalesForce) is that Microsoft's current CRM software is second to Sales Force so it was a good move on their part.

Some may shrug at the 'better business model' of companies like Microsoft and certainly, better business model could imply better purchasing power and cheaper prices.

But ultimately it means price control and that's not very good for the consumer.

Edited by BC_chick

It's kind of the worst thing that any humans could be doing at this time in human history. Other than that, it's fine." Bill Nye on Alberta Oil Sands

Posted

Haven't used LinkedIn in years.

This deal was the motivation needed to finally delete my account.

MS is paying $28 billion to buy the spam in my spam box.

If a believer demands that I, as a non-believer, observe his taboos in the public domain, he is not asking for my respect but for my submission. And that is incompatible with a secular democracy. Flemming Rose (Dutch journalist)

My biggest takeaway from economics is that the past wasn't as good as you remember, the present isn't as bad as you think, and the future will be better than you anticipate. Morgan Housel http://www.fool.com/investing/general/2016/01/14/things-im-pretty-sure-about.aspx

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