How Anheuser-Busch (AB InBev) Makes Money

[Michael Hardner]

http://www.businessweek.com/printer/articles/78040-the-plot-to-destroy-americas-beer

Interesting article on how mass-produced products make money. Your Beck's, your Bud... they're changing all the time... and you may not be noticing. After reading this, it's easy to see why craft brewers are doing so well these days.

Also, it's important to note the focus on earnings here - which is what makes these companies so successful. They don't stop focusing on these things, to the point where "Beechwood Aged" and "Made in America" are only used if they help the bottom line.

[Pliny]

http://www.businessw...y-americas-beer

Interesting article on how mass-produced products make money. Your Beck's, your Bud... they're changing all the time... and you may not be noticing. After reading this, it's easy to see why craft brewers are doing so well these days.

Also, it's important to note the focus on earnings here - which is what makes these companies so successful. They don't stop focusing on these things, to the point where "Beechwood Aged" and "Made in America" are only used if they help the bottom line.

...and your second paragraph confirms why your statement "craft brewers are doing so well these days" is true.

Edited November 2, 2012 by Pliny

[August1991]

In such stories (Facebook, Microsoft etc), I always think of the first skyscraper in Manhatten: http://en.wikipedia.org/wiki/File:Woolworth_Building_1913_Manhattan_New_York_City_at_Night.jpg

And then I think of the daughter of this 19th century Sam Walmart.

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Retail. What a business.

[Guest]

I can't understand why anyone would drink a beer that has to be served at close to absolute zero to make it even remotely palatable. Thank goodness for craft breweries!