Time to Invest or Wait for Dip

[August1991]

You are an investment advisor?

No, but this is an Internet forum so I can pretend to be one.

[scouterjim]

My shares have done nothing but earn me money throughout this entire recession. I am invested in a brewing company, and when times are tough, beer sales rise. Rising beer sales mean bigger profits. Bigger profits mean dividends on my shares. That all equals $$$$$$$$$$$$$$$$$$$$$$$$.

[Pliny]

My shares have done nothing but earn me money throughout this entire recession. I am invested in a brewing company, and when times are tough, beer sales rise. Rising beer sales mean bigger profits. Bigger profits mean dividends on my shares. That all equals $$$$$$$$$$$$$$$$$$$$$$$$.

Prepare to be a millionaire!

[August1991]

My shares have done nothing but earn me money throughout this entire recession. I am invested in a brewing company, and when times are tough, beer sales rise. Rising beer sales mean bigger profits. Bigger profits mean dividends on my shares. That all equals $$$$$$$$$$$$$$$$$$$$$$$$.

I don't know what beer company you own (are there any independent public Canadian beer companies?) but beer in general has been losing market share in Canada. While beer sales have grown, this is increasingly due to imports so that the dollar value of Canadian beer is stagnant.

Although beer remained the alcoholic drink of choice in terms of both volume and dollar value, its dominance continued to decline as consumers turned more to wine.

A decade ago, beer had a market share of 52% in terms of dollar value, compared with 23% for wine. By 2010, the market share for beer had declined to 46%, while wine accounted for 29%.

StatCan