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Sodastream will be closing down its controversial factory, located in an illegal settlement in the West Bank. “SodaStream’s announcement … shows that the boycott, divestment and sanctions (BDS) movement is increasingly capable of holding corporate criminals to account for their participation in Israeli apartheid and colonialism,” said Rafeef Ziadah, a spokesperson. “[The] BDS campaign pressure has forced retailers across Europe and North America to drop SodaStream, and the company’s share price has tumbled in recent months as our movement has caused increasing reputational damage to the SodaStream brand.” The BDS movement is one of the main engines of the non-violent Palestinian resistance against the brutal Zionist regime. This powerful and influential movement continues to gain momentum and will be a huge part of the inevitable, which is when Palestinians will experience freedom, human rights and self-determination.