Morgan Posted November 8, 2003 Report Posted November 8, 2003 1. Are CBC's ratings and public criticism so bad that the CBC elite can no longer ignore the problems? 2. Is it time that CBC be weaned off the public purse and be expected to survive on merit by attracting individual as well as corporate donors like PBS and NPR does and getting only modest amounts of government grants? 3. Why is CBC paying an American based PR firm to help it out? Do you think it's offensive that a tax supported organization like CBC did not hire a Canadian PR firm to help it with its trouble shooting issues? CBC hires PR giant that excels at disasters -The Canadian Broadcasting Corporation has hired one of the world's largest public relations firms, in part to help it deal with criticism of its news coverage and other programming. - The CBC has turned to Edelman Worldwide, a public relations firm based in New York that helped Exxon deal with the aftermath of the Exxon Valdez oil spill, advised Microsoft on its anti-trust prosecution and was hired by New York City in the wake of the Sept. 11, 2001 terror attacks. - Ms. Soles would not discuss details of the contract, other than to say it was awarded after a competitive bidding process "in the last couple of months." She would not give the value of the consulting contract. - "I have to underline that this is not an unusual practice. Businesses and governments at every level do this." Quote
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