CBC NEWS: DISCLOSURE
RETURNS NOV. 11 AT 9 P.M. ON CBC-TV WITH
THE MAKING OF A POLITICAL ANIMAL
Call it “The Amazing Race…for 24 Sussex Drive.” The challenge? Take three veteran campaign managers, give each one a novice political candidate, and give them seven days to create real, street-fighting politicians. In the end, only one will become the ultimate “political animal” on CBC NEWS: DISCLOSURE, Tuesday, Nov. 11 on CBC Television.
There’s no mystery about who’s going to be the next Prime Minister of Canada. So CBC NEWS: DISCLOSURE decided to put some unpredictability back into federal politics. The third season of CBC NEWS: DISCLOSURE begins by launching The Making of a Political Animal—a parallel leadership race where everything is up for grabs and nothing is out of bounds.
Two months ago, CBC NEWS: DISCLOSURE invited Canadians to state why they thought they would make great politicians. Hundreds responded—people with strong opinions who feel mainstream political parties are ignoring them. Three seasoned political strategists narrowed the list to three finalists, and the race began.
To help these political neophytes get ready for the big showdown, a team of specialists was provided. The three finalists received training from the best in the business. Each had their own professional campaign manager, image consultant and media advisor. They were subjected to focus groups, media interviews and a real political convention. It was a harrowing week in political boot camp and CBC cameras were on hand to record every moment of it.
Like the best of the reality shows, the audience decides the winner. On Nov. 11, Canadians will be asked to choose—online or over the phone—between three newly minted political animals: Rick Loewen from Landmark, Manitoba; Bridget Pastoor from Lethbridge, Alberta; and Paul Beaudry from Beaconsfield, Quebec.
Jim Williamson is executive producer of CBC NEWS: DISCLOSURE.
- 30 -
*Support photography will be available at www.cbc.ca/imagegallery.
For further information, screening cassettes, biographies and interview requests, contact:
Susan Procter, publicist
CBC Television
Toronto (416) 205-6506 October 28, 2003
