Like any great brand, Obama has built up a bond of trust with the American people. His election has also given the United States the opportunity to reestablish its moral leadership around the world. But like any brand, he has to deliver.
There are 8 secrets which makes Obama the Winner....
First, Obama’s personal charisma
Second, Obama converted this empathy into tangible support
Third, his fundraising prowess
Fourth, Obama reached out to all citizens
Fifth, his advertising messages
Sixth, he anticipated and outsmarted the competition
Seventh, he fought the ground war as brilliantly as the air war
Finally, Obama chose an excellent marketing and campaign team
secrets in detail (Source)